Your privacy matters to us. This Policy explains how MITA TV collects, uses, shares, and protects your personal data. It applies globally and complies with GDPR, UK GDPR, CCPA/CPRA, India DPDPA 2023, and other applicable frameworks.
1. Introduction
MITA TV, operated by Mita7 TV, is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal data when you use our platform at www.mita7.com and all associated mobile applications and services.
By using MITA TV you agree to this Policy. If you do not agree, you must discontinue use immediately.
2. Data We Collect
2.1 Data You Provide
- Account registration: name, email address, mobile number, date of birth, country of residence
- Profile data: display name, profile picture, language preferences, content interests
- Payment data: UPI ID, card details (tokenised — raw card numbers are never stored), billing address
- Support communications sent to care@mita7.com or via our contact form
- User-generated content: ratings, comments, watchlists, preferences
2.2 Data Collected Automatically
- Device identifiers: device type, OS, browser, device ID, advertising ID
- Usage data: content viewed, duration, playback quality, search queries, feature interactions
- Location data: country and region inferred from IP address (no GPS without explicit consent)
- Log data: IP address, HTTP referrer, timestamps, error logs
- Cookies and similar technologies (see Cookie Policy)
2.3 Data From Third Parties
- OAuth providers (Google, Phone OTP): authentication tokens and email with your consent
- Payment processors: transaction confirmation and risk signals
- Analytics partners: aggregated usage metrics
3. Legal Basis for Processing (GDPR)
- Performance of a contract — to deliver the Service you signed up for
- Legitimate interests — service security, fraud prevention, analytics
- Consent — personalised marketing, non-essential cookies, location features
- Legal obligation — tax compliance, regulatory requirements
4. How We Use Your Data
- Provide, personalise, and improve the Service including our AI-powered Smart Feed
- Process payments and issue receipts and invoices
- Send transactional communications: confirmations, receipts, security alerts
- Send marketing emails where you have opted in (unsubscribe at any time)
- Conduct analytics and product research
- Enforce our Terms of Service and applicable law
- Detect, prevent, and respond to fraud, abuse, and security incidents
- Meet regulatory obligations including GST reporting in India and VAT in applicable jurisdictions
5. Sharing Your Data
We do not sell your personal data. We may share data with:
- Service providers: cloud hosting, payment processors (Razorpay, Cashfree), CDN, email delivery, analytics — under strict data processing agreements
- OAuth providers: authentication only, governed by their own privacy policies
- Law enforcement and regulators: only when legally required
- Business transfers: in the event of merger or acquisition, with the same protections
6. International Data Transfers
Your data may be transferred to countries outside your residence including India, Singapore, and the United States. For EEA/UK transfers we rely on Standard Contractual Clauses (SCCs) approved by the European Commission. Indian user data is primarily stored on servers in India in compliance with DPDPA 2023 data localisation requirements.
7. Data Retention
- Active account data: duration of subscription plus 3 years for legal/tax compliance
- Payment records: 7 years as required by Indian GST law and international equivalents
- Marketing consent records: until withdrawal plus 2 years
- Log and security data: 12 months rolling
- Deleted account data: anonymised within 30 days; payment records retained as above
8. Your Rights
Contact care@mita7.com to exercise any right. We respond within 30 days.
- Access — request a copy of the personal data we hold about you
- Rectification — correct inaccurate or incomplete data
- Erasure — request deletion, subject to legal retention obligations
- Restriction — ask us to restrict processing in certain circumstances
- Portability — receive your data in a machine-readable format
- Objection — object to processing based on legitimate interests
- Withdraw consent — at any time, without affecting prior lawful processing
- Non-discrimination (CCPA) — we will not discriminate for exercising your rights
EEA/UK users may lodge a complaint with your national supervisory authority. Indian users may contact the Data Protection Board of India once operational.
9. Children’s Privacy
MITA TV is not directed to children under 13 (or 16 in the EEA and UK). We do not knowingly collect personal data from children below these ages. Parents may contact care@mita7.com.
10. Security
We implement TLS 1.3 encryption in transit, AES-256 encryption at rest, PKCE-protected OAuth 2.0 flows, regular penetration testing, access controls, and incident response procedures. We will notify you and relevant authorities of any breach as required by applicable law.
11. Changes to This Policy
Material changes will be notified by email and/or prominent in-app notice at least 30 days before they take effect.
12. Contact
Data ControllerMita7 TV
Please read carefully. By using MITA TV you agree to these Terms. They form a legally binding agreement between you and Mita7 TV
1. Acceptance of Terms
By accessing, registering for, or using MITA TV you agree to be bound by these Terms of Service, our Privacy Policy, Cookie Policy, and any additional guidelines. If you do not agree, you must not use the Service.
2. Eligibility
- You must be at least 13 years of age (18 in some jurisdictions) to use the Service
- Users under 18 must have parental or guardian consent
- You must not be prohibited by applicable law from using the Service
- You must provide accurate, current, and complete registration information
3. Account Responsibilities
You are responsible for maintaining the confidentiality of your credentials. Notify us immediately at care@mita7.com of any unauthorised use.
- One account per person; commercial resale is prohibited
- You may not share credentials or enable simultaneous access beyond your plan limit
- You are responsible for all activity under your account
4. Subscriptions and Payments
4.1 Plans
MITA TV offers Free, Premium, and Annual subscription tiers. Feature access varies by plan as described on our Pricing page.
4.2 Billing
- Paid subscriptions are billed in advance on a monthly or annual basis
- Prices are inclusive of applicable GST for Indian users
- Payment methods: UPI, Debit/Credit Card, Net Banking, and Wallets
- Failed payments may result in service suspension after a grace period
4.3 Price Changes
We provide at least 30 days advance notice of price changes via email and in-app notification.
5. Acceptable Use
You agree not to:
- Copy, reproduce, or distribute any content without authorisation
- Circumvent any technological protection measure, DRM, or access control
- Use automated means (bots, scrapers, crawlers) to access the Service
- Reverse engineer or decompile the platform or its algorithms
- Upload or transmit malware, spam, or unlawful content
- Engage in any activity that disrupts or degrades the Service
- Use the Service for commercial purposes without written consent
- Violate any applicable law, regulation, or third-party rights
6. Intellectual Property
All content on MITA TV — videos, graphics, trademarks, logos, software, and the MITA TV brand — is owned by or licensed to Mita7 TV and protected by Indian and international intellectual property laws. Your subscription grants a limited, non-exclusive, non-transferable, revocable licence to access content for personal, non-commercial use only.
7. AI-Powered Features
Our Smart Feed and content recommendation features are powered by machine learning. Recommendations are based on your viewing history and platform-wide trends. They do not constitute professional advice of any kind. You may opt out of personalisation via your account settings.
8. Disclaimer and Limitation of Liability
THE SERVICE IS PROVIDED “AS IS”. TO THE FULLEST EXTENT PERMITTED BY LAW, MITA TV’S TOTAL LIABILITY FOR ANY CLAIM WILL NOT EXCEED THE AMOUNT PAID BY YOU IN THE 12 MONTHS PRECEDING THE CLAIM.
9. Governing Law and Dispute Resolution
- Governed by the laws of India without regard to conflict-of-law principles
- Disputes not resolved informally (contact us first at care@mita7.com) will be referred to binding arbitration under the Arbitration and Conciliation Act 1996 (India)
- EEA/UK users may also use the EU Online Dispute Resolution platform (ec.europa.eu/odr)
- Nothing limits your right to bring a claim before a consumer tribunal in your jurisdiction
10. Changes to Terms
Material changes will be communicated with at least 30 days notice. Continued use after the effective date constitutes acceptance.
11. Contact
Fair and transparent refunds. This Policy complies with the Consumer Protection Act 2019 (India) and equivalent consumer protection laws globally including the EU Consumer Rights Directive, UK Consumer Contracts Regulations, and Australian Consumer Law.
1. Free Trial
No payment is taken during any free trial. If you cancel before the trial ends, you will not be charged. If you do not cancel, your subscription auto-renews at the applicable rate.
2. Refund Eligibility
2.1 Eligible for Full Refund
- Cancellation within 7 days of first purchase of a new paid subscription with no more than 10% of the subscription period consumed
- Billing errors or duplicate charges — full refund upon verification
- Service entirely unavailable for more than 72 continuous hours in a billing period
- Purchase made by a verified minor without parental consent
2.2 Not Eligible for Refund
- Cancellation after 7 days of the subscription period for Monthly plans
- Cancellation after 14 days of the subscription period for Annual plans
- Account suspension or termination due to violation of Terms of Service
- Dissatisfaction with content availability (our library is subject to licensing changes)
- Failure to cancel before a renewal date
- Free Tier accounts (no payment made)
2.3 Pro-rated Refunds (Annual Plan)
Annual subscribers who cancel after the 14-day window but before 6 months of the annual term may request a pro-rated refund for unused full months, less a 10% administrative fee. No refund is available after 6 months of the annual term.
3. EEA and UK Statutory Rights
EEA and UK subscribers have a 14-day statutory right of withdrawal under applicable consumer law from the date of purchase. This right is not affected by our 7-day policy and takes precedence where applicable.
4. How to Request a Refund
- Email care@mita7.com with subject: “Refund Request — [Your Account Email]”
- Include: registered email, subscription type, date of purchase, reason, and transaction ID
- We acknowledge within 2 business days and process eligible refunds within 7-10 business days
- Refunds are issued to the original payment method
5. Processing Times
- UPI: 2-5 business days
- Debit/Credit Card: 5-10 business days (dependent on issuing bank)
- Net Banking: 3-7 business days
- Wallets: 1-3 business days
6. Chargebacks
Initiating a chargeback without first contacting us may result in account suspension pending investigation. Contact us first — we resolve almost all disputes faster than a chargeback process.
7. Contact
Cookies and tracking technologies. This Policy explains how MITA TV uses cookies and similar technologies. It complies with the EU ePrivacy Directive, UK PECR, India DPDPA 2023, Canada PIPEDA, Australian Privacy Act, and CCPA/CPRA.
1. What Are Cookies
Cookies are small text files stored on your device by your browser. Similar technologies include local storage, session storage, pixel tags, and device fingerprinting. Together we refer to all of these as “Cookies” in this Policy.
2. Categories of Cookies We Use
2.1 Strictly Necessary (cannot be disabled)
- Session authentication token — keeps you logged in
- CSRF / security tokens — protect against cross-site request forgery
- Load balancer session affinity — routes your requests correctly
- Subscription and plan state — determines your access level
2.2 Performance and Analytics (consent required in EEA, UK, Canada)
- Page load time tracking
- Video buffering and quality metrics
- Feature usage frequency
- Error rate monitoring
2.3 Functional
- Language and region preference
- Video quality setting (Auto / 1080p / 720p etc.)
- Subtitle and audio track preference
- Watchlist and playback position
2.4 Targeting / Advertising
We currently do not serve third-party advertising on MITA TV. If this changes we will update this Policy and request fresh consent.
2.5 AI Personalisation Storage
Our content recommendation engine uses local storage (not sent to third parties) to store your category interest signals. You may clear this via your browser’s developer tools or by clearing site data.
3. Cookie Consent
On your first visit we display a Cookie Consent banner. You may accept all, reject non-essential, or manage preferences by category. You may change consent at any time via the Cookie Settings link in the footer. Withdrawal does not affect prior lawful processing.
4. Managing Cookies in Your Browser
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions
5. Retention of Cookie Data
- Session cookies: deleted when you close your browser
- Persistent cookies: retained for up to 24 months, then fresh consent requested
- Analytics data: aggregated and anonymised after 13 months
6. Contact
We are here to help. Whether you have a technical issue, billing concern, content complaint, or security vulnerability to report — contact us and we will respond promptly.
1. General Support
Response Time2 business days (critical issues: 4 hours)
2. Issue Types
Technical Issues
Email with subject “Technical Issue — [brief description]”. Include: platform, browser/OS version, steps to reproduce, error message, screenshots if possible.
Billing and Payment Issues
Email with subject “Billing Issue — [Your Account Email]”. Include: transaction ID, amount, date, payment method, and description.
Content Concerns
- Inaccurate or harmful content: subject “Content Concern”
- Copyright infringement (DMCA / equivalent): include identification of copyrighted work, infringing URL, and contact details
- Illegal content: report immediately — we act within 24 hours
Abuse and Harassment
Email with subject “User Abuse Report”. Include the user’s display name, nature of conduct, and any supporting evidence. We will investigate and take appropriate action.
3. Grievance Redressal
India — IT Rules 2021
- Grievance Officer: MITA TV Compliance Team
- Email: care@mita7.com — mark subject “Formal Grievance”
- Acknowledgement: within 24 hours
- Resolution: within 15 days
EEA / UK — Data Protection
Email with subject “Data Protection Complaint”. If unresolved, escalate to your national data protection supervisory authority.
Consumer Disputes
- India: National Consumer Disputes Redressal Commission (consumerhelpline.gov.in)
- EU: EU Online Dispute Resolution platform (ec.europa.eu/odr)
- UK: Citizens Advice Bureau or relevant Ombudsman
- Australia: ACCC (accc.gov.au)
- USA: your state Attorney General consumer protection division
4. Responsible Security Disclosure
If you discover a security vulnerability, please report it responsibly before any public disclosure. We will acknowledge within 48 hours and maintain a 90-day embargo for remediation.
How to Report
- Email care@mita7.com with subject “Security Vulnerability Disclosure”
- Include: vulnerability type, affected URL/component, reproduction steps, proof of concept, and potential impact
- Do not access, exfiltrate, or modify user data beyond what is necessary to demonstrate the vulnerability
- Do not disrupt service availability during research
Our Commitments
- Acknowledgement within 48 hours
- Regular updates on remediation progress
- No legal action against researchers acting in good faith under this policy
- Optional credit in our Security Hall of Fame
5. Response Time Summary
- General inquiries: 2 business days
- Critical account/payment issues: 4 hours
- Illegal content reports: 24 hours
- India Grievance acknowledgement: 24 hours — resolution: 15 days
- Security vulnerability acknowledgement: 48 hours
